Thousands of people are freezing off their fat this New Year, rather than burning it off at the gym, after signing up for Fat Freezing Treatments that uses extreme cold to blast away love handles, muffin tops and spare tyres!

The PureCryo procedure, which can be done during a lunch hour, is proving particularly popular with men who do not want surgery or liposuction.

Those seeking a strike against the festive bulge are hooked up to a machine that uses vacuum pressure and deep cooling to target fat below the skin, freezing unwanted fat cells in the waist, hips, thighs, buttocks, abdomen, arms and back.

Patients can answer emails and telephone calls, read a book or watch a film while having the PureCryo treatment. It is used for small areas of fat that refuse to budge with exercise and is done without anaesthetic or medication.

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